Snipp Partnership Represents Evolutionary Change in the Way Loyalty Programs Can Be Administered
Snipp Interactive , a global provider of digital marketing promotions, rebates, and loyalty solutions, prides itself on living on the edge of innovation. This week Snipp announced a new partnership with Appsolutely Inc. to explore ways to incorporate its LoyalCoin loyalty solution into Snipp’s suite of products. LoyalCoin is the digital currency in a next generation Blockchain-based platform that allows consumers to use a single currency to redeem and exchange rewards from any participating brand. By using a virtual currency, LoyalCoin is attempting to transform the current loyalty landscape into a cryptocurrency-based rewards system, thereby creating an open loyalty ecosystem that gives consumers unprecedented freedom in where they can redeem the rewards they have earned. LoyalCoin is the token that serves as the official virtual currency of the new system. Loyalty360 talked to Snipp CEO Atul Sabharwal to find out more about this evolutionary change in loyalty program administration.